A business strategy may take a number of forms, such as:

  • Strategic business analysis and business strategy execution
  • Reshape or refine value proposition
  • Define and prioritise market segment needs and market launch
  • Strategic and tactical response to competitive activities
  • Seeking opportunities for fund and investment companies
  • Deal flow for corporate business development

Market planning focus on:

  • Product marketing & pricing plans
  • Ensuring sales force readiness
  • Customer targeting
  • Sales execution planning
  • Communication plans
  • Brand messaging

Understanding which markets and customers to target with the right resources is critical in driving sustained growth within your organisation.

Clear strategy plans are essential to your business’ success at every stage of its growth and development.We have developed effective strategic planning processes, designed to add value to your organisation from day one.


If you are a fast growing, mid-market Kiwi organisation wanting to enter new geographies then we can provide you with expert advisory assistance around market validation, entry, set-up and development; rapid market growth and the globalisation of your business.

Our market entry services are designed to provide you with access to the right experience at the right time, to ensure that value for your organisation is achieved as efficiently as possible.

Our services include:

  • Market research & validation
  • Entry options (direct/indirect), partnership & networks
  • Global distribution programmes
  • Localisation & governance
  • Go to market planning & execution
  • Strategic selling & pitching

Our go to market validation & execution services focus on:

  • Research & target market requirements
  • Product marketing & pricing strategies
  • Alignment of sales & marketing team resources
  • Sales pipeline management
  • Territory management & high value customers
  • Messaging development
  • Awareness / branding activities
  • Demand creation
  • Customer retention
  • Identifying key distributors & strategic partners
  • Distribution management
  • Sales training

No matter how strong the business case, raising equity remains a key challenge when you want to grow and becoming ‘investment-ready’ is often underestimated.

The entire process can be demanding and highly distracting to business operations if not well managed.

We can offer you support throughout the process. Howard & Company has a demonstrable track record in raising capital for medium sized companies, and we maintain strong relationships with private equity and venture capital companies both locally and internationally.

Practical processes with key checks and balances are implemented during the project to ensure that no time is wasted in trying to raise capital before your business is ‘investment-ready’.


We all sit on boards in the role of Chairman or Director and have the knowledge coupled with experience to lead around the board table.

We provide guidance and support for the CEO.

Good governance helps a company:

  • Improve performance
  • Have a defined vision for the future of the company
  • Take a big picture view of the business separate from the operations
  • Ensure there is accountability and oversight of operations
  • Manage risk
  • Find the right balance between making short-term gains and building long-term wealth

Whether buying or selling an entire business, a division of the business or an equity stake, our team will comprehensively assess the value of the business to determine its potential for success in the market.

We systematically execute our processes to manage potential buyers whilst evaluating offers with the business owner.

For business owners – we will guide you through every stage of the sale process with tight, professional engagement to ensure that your company avoids major operational distraction.

For investors & financial buyers – we will help you to find, evaluate and acquire all or part of a business. We offer a level of confidentiality and professionalism at the earliest stages of an acquisition approach, which can create opportunity where a buyer’s own direct approach may be met with hostility or indifference.

Is your organisation faced with the challenge of determining ‘when’ and ‘if’ to bring in external capital? Are you considering when is the best time to exit your enterprise to achieve maximum value?

Questions to trigger this kind of discussion are:

  • Having reached a certain scale is the investment in the next stage going to provide the returns within the desire timeframe? Or will maximum value be achieved by exiting to a player with an established global presence?
  • Can your company sustain its competitive advantage in the short, medium and long term?
  • Do the shareholders / investors / stakeholders possess the courage and appetite to go to the next stage?

Identifying the best time to exit an enterprise requires a high degree of self-awareness and market knowledge. Our team’s extensive professional experience and market understanding enables us to provide you with an in-depth, yet impartial view as to your options, timing and critical success factors.


The Howard & Company Disruption Advisory Service consists of a unique strategic framework designed to assist established organisations who have a high-level realisation that technology-led innovation has the potential to disrupt their incumbent position, but have no detailed assessment of the new risk and opportunity landscape, nor a strategy for how to organise their response.

This framework is built to guide a company through five critical areas in a simple, clear and practical manner.  It recognises that new and different skills are required at each stage of the process, and that a key dimension is managing the inherent tension of innovating at the same time as you run a successful business.

The response strategy is also a catalyst to quickly begin the process of building your company’s future in the face of a competitive landscape that is being significantly altered by new disruptive technologies.

The strategy recognises that innovation is a continuous process, not an idea, and that a response strategy is based on leadership, not a project. The process that is followed provides the discipline to ensure that your response is enabled by the scarcest of corporate resources – time and focus.