The FarmIQ programme consists of a suite of projects throughout the value chain, from on-farm production systems and genetics, to processing and analysis of market requirements.

Electronic identification and trace ability systems have been implemented, enabling the performance of individual animals to be measured from on the farm through to meat quality at the point of processing. FarmIQ aims to create a demand-driven, integrated value chain for red meat that could grow the sector by 50% by 2025.