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	<title>Howard &#38; Company</title>
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	<link>http://www.howardandcompany.co.nz</link>
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		<title>Business Assessment Tool</title>
		<link>http://www.howardandcompany.co.nz/business-assessment-tool/</link>
		<comments>http://www.howardandcompany.co.nz/business-assessment-tool/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 21:48:35 +0000</pubDate>
		<dc:creator>hannah</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.howardandcompany.co.nz/?p=652</guid>
		<description><![CDATA[One of the unique business value tools we bring to clients is our Business Assessment Tool (BAT). In our engagements with companies we often see that the challenge in preparing for accelerated growth is a lack of understanding in the current capability of the organisation, and an objective view of the business&#8217; strengths and weaknesses. [...]]]></description>
			<content:encoded><![CDATA[<p>One of the unique business value tools we bring to clients is our Business Assessment Tool (BAT).<span id="more-652"></span></p>
<p>In our engagements with companies we often see that the challenge in preparing for accelerated growth is a lack of understanding in the current capability of the organisation, and an objective view of the business&#8217; strengths and weaknesses.</p>
<p>The BAT is a tool for leadership teams to understand and objectively quantify the current status and capability of their organisation, and to assess its potential for growth. The tool assesses performance in:</p>
<ul>
<li>Strategy &amp; vision</li>
<li>Go to market</li>
<li>Sustainability &amp; scale</li>
<li>Competitive advantage</li>
<li>Customer engagement</li>
<li>People &amp; leadership</li>
<li>Financial performance</li>
</ul>
<p>The BAT is designed to gather quantifiable and relevant information from multiple perpectives, both inside and around the business, providing a 360 degree view of performace. It indentifies how a business is currently positioned, its capabilities and any aspects of the business that need further attention. The BAT gives a holistic view of a business and a framework from which to initiate discussion, debate and strategy planning. It then provides an ongoing framework for the prioritisation measurements of progress.</p>
<p>If you would like to complete our Business Assessment Tool free trial for your organisation please contact <a href="mailto:hannah@howardandcompany.co.nz">hannah@howardandcompany.co.nz</a></p>
<p>&nbsp;</p>
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		<title>Global Executive Leadership Programme</title>
		<link>http://www.howardandcompany.co.nz/global-executive-leadership-programme/</link>
		<comments>http://www.howardandcompany.co.nz/global-executive-leadership-programme/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 03:28:33 +0000</pubDate>
		<dc:creator>hannah</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.howardandcompany.co.nz/?p=649</guid>
		<description><![CDATA[The Global Executive Leadership Programme is focused on further developing New Zealand&#8217;s international leadership capability and driving export revenues. Its aim is to put New Zealand companies on a path of sustained international growth by developing and enhancing the ambition, mindset and capability of New Zealand&#8217;s foremost business leaders and senior executives. The programme is [...]]]></description>
			<content:encoded><![CDATA[<p>The Global Executive Leadership Programme is focused on further developing New Zealand&#8217;s international leadership capability and driving export revenues.<span id="more-649"></span></p>
<p>Its aim is to put New Zealand companies on a path of sustained international growth by developing and enhancing the ambition, mindset and capability of New Zealand&#8217;s foremost business leaders and senior executives.</p>
<p>The programme is delivered via a strong partnership that has been formed by four organisations whom are all focused on the growth of our business leaders and New Zealand:</p>
<ul>
<li>The University of Auckland Business School</li>
<li>New Zealand Trade &amp; Enterprise</li>
<li>The ICEHOUSE</li>
<li>The internationally acclaimed Thunderbird School of Global Management (ranked #1 for global business schools by the Wall Street Journal)</li>
</ul>
<p>Howard &amp; Company was asked by the programme partnership to assist in the overall go to market plan and execution; identifying and recruiting senior executives from New Zealand&#8217;s leading exporter organisations to join the programme.</p>
<p>With a successful outcome delivered, the programme commenced on August 24, 2011 and has a high calibre of attendee, which will build a strong peer group through the programme and a forum to discuss global business challenges at an executive level through the ongoing alumni.</p>
<p>For further information on the programme visit <a href="http://www.globalexecutive.co.nz">www.globalexecutive.co.nz</a> or email <a href="mailto:alex@howardandcompany.co.nz">alex@howardandcompany.co.nz</a></p>
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		<title>Team update</title>
		<link>http://www.howardandcompany.co.nz/new-team-members-join-howard-company/</link>
		<comments>http://www.howardandcompany.co.nz/new-team-members-join-howard-company/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 03:04:16 +0000</pubDate>
		<dc:creator>hannah</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.howardandcompany.co.nz/?p=640</guid>
		<description><![CDATA[Alex Morcom, Associate Director, and Hannah Telford, Client Services Manager, join the Howard &#38; Company team. Alex Morcom joined us earlier this year, he brings with him a unique depth of expertise and experience in delivering accelerated business growth. His career in both New Zealand and offshore spans working within the senior leadership teams of large multi-national organisations such as Microsoft and [...]]]></description>
			<content:encoded><![CDATA[<p>Alex Morcom, Associate Director, and Hannah Telford, Client Services Manager, join the Howard &amp; Company team.<span id="more-640"></span></p>
<p>Alex Morcom joined us earlier this year, he brings with him a unique depth of expertise and experience in delivering accelerated business growth.</p>
<p>His career in both New Zealand and offshore spans working within the senior leadership teams of large multi-national organisations such as Microsoft and SAP, and more recently working with mid-market, high growth internationally focused New Zealand companies. Alex&#8217;s roles have focused on building successful organisations and high performing teams which can drive growth, both locally and predominantly for international market development.</p>
<p>Alex&#8217;s areas of expertise include leveraged channels &amp; distribution, sales &amp; marketing strategy, international market entry, building high performing sales &amp; marketing teams and preparing organisations for global growth.</p>
<p>Hannah Telford joined the team in June. Hannah has come from a broad career within the retail industry, holding strategic management positions with The Body Shop New Zealand and Rodd &amp; Gunn, both in Australia and New Zealand.</p>
<p>Hannah&#8217;s main areas of experience have focused on CRM, eCommerce, marketing campaigns and project managment. Hannah has a BA honours degree in English Literature.</p>
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		<title>The business of sustainability: McKinsey Global Survey results</title>
		<link>http://www.howardandcompany.co.nz/the-business-of-sustainability-mckinsey-global-survey-results/</link>
		<comments>http://www.howardandcompany.co.nz/the-business-of-sustainability-mckinsey-global-survey-results/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 02:41:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.howardandcompany.co.nz/?p=625</guid>
		<description><![CDATA[More companies are managing sustainability to improve processes, pursue growth, and add value to their companies rather than focusing on reputation alone. Many companies are actively integrating sustainability principles into their businesses, according to a recent McKinsey survey,1 and they are doing so by pursuing goals that go far beyond earlier concern for reputation management—for [...]]]></description>
			<content:encoded><![CDATA[<p>More companies are managing sustainability to improve processes, pursue growth, and add value to their companies rather than focusing on reputation alone. <span id="more-625"></span></p>
<p>Many companies are actively integrating sustainability principles into their businesses, according to a recent McKinsey survey,1 and they are doing so by pursuing goals that go far beyond earlier concern for reputation management—for example, saving energy, developing green products, and retaining and motivating employees, all of which help companies capture value through growth and return on capital. In our sixth survey of executives on how their companies understand and manage issues related to sustainability,2 this year’s results show that, since last year, larger shares of executives say sustainability programs make a positive contribution to their companies’ short- and long-term value.</p>
<p>This survey explored why and how companies are addressing sustainability and to what extent executives believe it affects their companies’ bottom line, now and over the next five years. In a related opinion piece, “Putting it into practice,” at the end of this survey, the authors argue that more businesses will have to take a long-term strategic view of the issue by identifying and pursuing sustainability opportunities that hold the highest value potential.</p>
<p><a href="http://www.mckinseyquarterly.com/Energy_Resources_Materials/Environment/The_business_of_sustainability_McKinsey_Global_Survey_results_2867">View the survey here &raquo;</a></p>
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		<title>Beyond the PC</title>
		<link>http://www.howardandcompany.co.nz/beyond-the-pc/</link>
		<comments>http://www.howardandcompany.co.nz/beyond-the-pc/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 01:37:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.howardandcompany.co.nz/?p=609</guid>
		<description><![CDATA[Mobile digital gadgets are overshadowing the personal computer, says Martin Giles. Their impact will be far-reaching IF YOU HAVE a phone, these days even space is within reach. Last year Luke Geissbühler and his son, who live in Brooklyn, popped a high-definition video camera and an Apple iPhone into a sturdy protective box with a [...]]]></description>
			<content:encoded><![CDATA[<p>Mobile digital gadgets are overshadowing the personal computer, says Martin Giles. Their impact will be far-reaching <span id="more-609"></span></p>
<p>IF YOU HAVE a phone, these days even space is within reach. Last year Luke Geissbühler and his son, who live in Brooklyn, popped a high-definition video camera and an Apple iPhone into a sturdy protective box with a hole for the camera’s lens. They attached the box to a weather balloon, which they released about 50 miles (80km) outside New York City, after getting the approval of the authorities. The balloon soared into the stratosphere and eventually burst. A parachute brought it to the ground. By tracking the iPhone’s inbuilt global positioning system, the Geissbühlers were able to retrieve the box and the video of their “mission”, which shows the curvature of the planet clearly. The results can be seen at www.brooklynspaceprogram.org.</p>
<p>The iPhone and other smartphones are proving extremely useful on Earth too. These devices, which let people download and install applications, or “apps”, from online stores run by phonemakers, telecoms companies and others, are starting to displace ordinary mobile phones in many countries. Ofcom, Britain’s telecoms regulator, recently reported that more than one in four adults there uses a smartphone. Nielsen, a market-research firm, reckons the devices make up the majority of mobile-phone purchases in America. Emerging markets are embracing them as well: in Indonesia, BlackBerry handsets made by Canada’s Research in Motion (RIM) have become a status symbol among the country’s fast-growing middle class.</p>
<p>Sales of tablet computers, though still small, are also growing rapidly. Since Apple’s iPad arrived last year, a host of rivals have appeared, such as RIM’s Playbook, Samsung’s Galaxy Tab and Sony’s Tablet. All eyes are now on Amazon&#8217;s Kindle Fire. With smartphones, which seem to be surgically attached to the hand of every teenager and many an adult, tablets have opened up a new dimension to mobile computing that is seducing consumers. Morgan Stanley, an investment bank, believes that in 2011 combined shipments of smartphones and tablets will overtake those of personal computers (PCs).</p>
<p><strong>The revolution is mobile</strong></p>
<p>This marks a turning-point in the world of personal technology. For around 30 years PCs in various forms have been people’s main computing devices. Indeed, they were the first machines truly to democratise computing power, boosting personal productivity and giving people access, via the internet, to a host of services from their homes and offices. Now the rise of smartphones and tablet computers threatens to erode the PC’s dominance, prompting talk that a “post-PC” era is finally dawning.</p>
<p>PCs are not about to disappear. Forecasters expect 350m-360m of them to be sold this year and the market is likely to keep growing, if slowly. With their keyboards, big screens and connectivity to the web, PCs are still ideal for many tasks, including the writing of this article. And they continue to evolve, cheap, light “ultrabooks” being the latest in a long line of innovations. Even so, the Wintel era—dominated by PCs using Microsoft’s Windows operating system and Intel’s microchips—is drawing to a close.</p>
<p>A new tech landscape is taking shape that offers consumers access to computing almost anywhere and on many different kinds of device. Smartphones are at the forefront of this change. The Yankee Group, a research firm, thinks that sales of these phones will overtake those of ordinary “feature” phones in many more countries in the next few years. But other kinds of machine, from Microsoft’s Xbox 360 gaming console, which allows gamers to contact friends while they play, to web-enabled television sets, are also helping people stay connected.</p>
<p>In part, this emerging array of devices reflects changes in society. As people come to rely more heavily on the web for everything from shopping to social networking, they need access to computing power in many more places. And as the line between their personal and their work lives has blurred, so demand has grown for devices that can be used seamlessly in both.</p>
<p><img class="alignnone size-full wp-image-610" src="http://www.howardandcompany.co.nz/wp-content/uploads/2011/10/gadget-infographic.gif" alt="" width="595" height="993" /></p>
<p><strong>The consumer is king</strong></p>
<p>The rise of tablets and smartphones also reflects a big shift in the world of technology itself. For years many of the most exciting advances in personal computing have come from the armed forces, large research centres or big businesses that focused mainly on corporate customers. Sometimes these breakthroughs found their way to consumers after being modified for mass consumption. The internet, for instance, was inspired by technology first developed by America’s defence establishment.</p>
<p>Over the past ten years or so, however, the consumer market has become a hotbed of innovation in its own right. “The polarity has reversed in the technology industry,” claims Marc Andreessen, a prominent Silicon Valley venture capitalist whose firm, Andreessen Horowitz, has invested in several consumer companies, including Facebook and Twitter. Now, he says, many exciting developments in information technology (IT) are appearing in the hands of consumers first and only then making their way into other arenas—a trend that tech types refer to as the “consumerisation” of IT.</p>
<p>The transformation may not be quite as dramatic as Mr Andreessen’s remark implies. Armies, universities and other institutions still spend vast sums on research, the fruit of which will continue to nourish personal technology. Moreover, this is not the first time that individuals have taken the lead in using new gadgets: the first PCs were often sneaked into firms by a few geeky employees.</p>
<p>Nevertheless there are good reasons for thinking that the latest round of consumerisation is going to have a far bigger impact than its predecessors. One is that rising incomes have created a vast, global audience of early adopters for gadgets. Around 8m units of the Kinect, a Microsoft device that attaches to the Xbox and lets people control on-screen action with their body movements, were sold within 60 days of its launch in November 2010. No consumer-electronics device has ever sold so fast, according to Guinness World Records. “These people will absorb new technology on a scale that is simply quite stunning,” says Craig Mundie, Microsoft’s head of research and strategy.</p>
<p>The cost of many gadgets is falling fast, giving another fillip to consumption. Smartphones priced at around $100—after a subsidy from telecoms companies, which make money on associated data plans—are starting to appear in America. The cheapest Kindle, an e-reader from Amazon, sells for $79, against $399 for the first version launched in 2007. The cost of digital storage has also fallen dramatically. A gigabyte (GB) of storage, which is roughly enough to hold a two-hour film after compression, cost around $200,000 in 1980; today a disk drive holding a terabyte, or 1,024GB, costs around $100.</p>
<p>The growth of the internet and the rapid spread of fast broadband connectivity have also transformed the landscape. So has the rise of companies such as Apple, Google and Amazon, whose main aim is to delight individuals rather than businesses or governments. Apple, in particular, has been to the fore in the democratisation of IT, creating a host of impressive devices such as the iPhone and the iPad. Much of the credit for its success goes to Steve Jobs, who stood down in August as its chief executive.</p>
<p><strong>Techtonic shifts</strong></p>
<p>This special report will examine in more detail the forces underlying the reversal in polarity to which Mr Andreessen refers and how they are affecting individuals, businesses and governments. The combination of new devices with pervasive connectivity and plentiful online content is raising citizens’ expectations of what personal technology can achieve. And it is leading them to bring their own devices into the workplace, where some of the technology they are expected to use now seems antediluvian by comparison. This trend is challenging companies to rethink their IT departments’ habit of treating employees as digital serfs who must do as they are told.</p>
<p>The burgeoning global market for smart consumer technology is also inspiring an outpouring of entrepreneurial energy that will create many more remarkable products. And it is encouraging organisations of all kinds to adapt innovations from the consumer world for their own ends. Companies are setting up online app stores for their employees; hospitals are handing out specially modified smartphones to nurses; soldiers are trying out tablet computers to control drones and experimenting with “battlefield apps”. Many more such opportunities are likely to emerge as the technological and economic forces behind this popular computing revolution gather steam.</p>
<p><span style="font-family: Calibri; font-size: small;"> </span>Source: The Economist / From the Print Edition / October 8th, 2011</p>
<p><span style="font-size: small;"><span style="font-family: Calibri;">http://www.economist.com/node/21531109</span></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Marc Andreessen: Why software is eating the world</title>
		<link>http://www.howardandcompany.co.nz/marc-andreessen-why-software-is-eating-the-world/</link>
		<comments>http://www.howardandcompany.co.nz/marc-andreessen-why-software-is-eating-the-world/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 01:22:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.howardandcompany.co.nz/?p=605</guid>
		<description><![CDATA[This week, Hewlett-Packard (where I am on the board) announced that it is exploring jettisoning its struggling PC business in favor of investing more heavily in software, where it sees better potential for growth. Meanwhile, Google plans to buy up the cellphone handset maker Motorola Mobility. Both moves surprised the tech world. But both moves [...]]]></description>
			<content:encoded><![CDATA[<p>This week, Hewlett-Packard (where I am on the board) announced that it is exploring jettisoning its struggling PC business in favor of investing more heavily in software, where it sees better potential for growth. <span id="more-605"></span></p>
<div id="attachment_606" class="wp-caption alignright" style="width: 282px"><img class="size-full wp-image-606" title="Marc-Andreessen" src="http://www.howardandcompany.co.nz/wp-content/uploads/2011/10/Marc-Andreessen.jpg" alt="" width="272" height="153" /><p class="wp-caption-text">In an interview with WSJ&#39;s Kevin Delaney, Groupon and LinkedIn investor Marc Andreessen insists that the recent popularity of tech companies does not constitute a bubble. He also stressed that both Apple and Google are undervalued and that &quot;the market doesn&#39;t like tech.&quot;</p></div>
<p>Meanwhile, Google plans to buy up the cellphone handset maker Motorola Mobility. Both moves surprised the tech world. But both moves are also in line with a trend I&#8217;ve observed, one that makes me optimistic about the future growth of the American and world economies, despite the recent turmoil in the stock market.</p>
<p>In short, software is eating the world.</p>
<p>More than 10 years after the peak of the 1990s dot-com bubble, a dozen or so new Internet companies like Facebook and Twitter are sparking controversy in Silicon Valley, due to their rapidly growing private market valuations, and even the occasional successful IPO. With scars from the heyday of Webvan and Pets.com still fresh in the investor psyche, people are asking, &#8220;Isn&#8217;t this just a dangerous new bubble?&#8221;</p>
<p>I, along with others, have been arguing the other side of the case. (I am co-founder and general partner of venture capital firm Andreessen-Horowitz, which has invested in Facebook, Groupon, Skype, Twitter, Zynga, and Foursquare, among others. I am also personally an investor in LinkedIn.) We believe that many of the prominent new Internet companies are building real, high-growth, high-margin, highly defensible businesses.</p>
<p>Today&#8217;s stock market actually hates technology, as shown by all-time low price/earnings ratios for major public technology companies. Apple, for example, has a P/E ratio of around 15.2—about the same as the broader stock market, despite Apple&#8217;s immense profitability and dominant market position (Apple in the last couple weeks became the biggest company in America, judged by market capitalization, surpassing Exxon Mobil). And, perhaps most telling, you can&#8217;t have a bubble when people are constantly screaming &#8220;Bubble!&#8221;</p>
<p>But too much of the debate is still around financial valuation, as opposed to the underlying intrinsic value of the best of Silicon Valley&#8217;s new companies. My own theory is that we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.</p>
<p>More and more major businesses and industries are being run on software and delivered as online services—from movies to agriculture to national defense. Many of the winners are Silicon Valley-style entrepreneurial technology companies that are invading and overturning established industry structures. Over the next 10 years, I expect many more industries to be disrupted by software, with new world-beating Silicon Valley companies doing the disruption in more cases than not.</p>
<p>Why is this happening now?</p>
<p>Six decades into the computer revolution, four decades since the invention of the microprocessor, and two decades into the rise of the modern Internet, all of the technology required to transform industries through software finally works and can be widely delivered at global scale.</p>
<p>Over two billion people now use the broadband Internet, up from perhaps 50 million a decade ago, when I was at Netscape, the company I co-founded. In the next 10 years, I expect at least five billion people worldwide to own smartphones, giving every individual with such a phone instant access to the full power of the Internet, every moment of every day.</p>
<p>On the back end, software programming tools and Internet-based services make it easy to launch new global software-powered start-ups in many industries—without the need to invest in new infrastructure and train new employees. In 2000, when my partner Ben Horowitz was CEO of the first cloud computing company, Loudcloud, the cost of a customer running a basic Internet application was approximately $150,000 a month. Running that same application today in Amazon&#8217;s cloud costs about $1,500 a month.</p>
<p>With lower start-up costs and a vastly expanded market for online services, the result is a global economy that for the first time will be fully digitally wired—the dream of every cyber-visionary of the early 1990s, finally delivered, a full generation later.</p>
<p>Perhaps the single most dramatic example of this phenomenon of software eating a traditional business is the suicide of Borders and corresponding rise of Amazon. In 2001, Borders agreed to hand over its online business to Amazon under the theory that online book sales were non-strategic and unimportant.</p>
<p>Oops.</p>
<p>Today, the world&#8217;s largest bookseller, Amazon, is a software company—its core capability is its amazing software engine for selling virtually everything online, no retail stores necessary. On top of that, while Borders was thrashing in the throes of impending bankruptcy, Amazon rearranged its web site to promote its Kindle digital books over physical books for the first time. Now even the books themselves are software.</p>
<p>Today&#8217;s largest video service by number of subscribers is a software company: Netflix. How Netflix eviscerated Blockbuster is an old story, but now other traditional entertainment providers are facing the same threat. Comcast, Time Warner and others are responding by transforming themselves into software companies with efforts such as TV Everywhere, which liberates content from the physical cable and connects it to smartphones and tablets.</p>
<p>Today&#8217;s dominant music companies are software companies, too: Apple&#8217;s iTunes, Spotify and Pandora. Traditional record labels increasingly exist only to provide those software companies with content. Industry revenue from digital channels totaled $4.6 billion in 2010, growing to 29% of total revenue from 2% in 2004.</p>
<p>Today&#8217;s fastest growing entertainment companies are videogame makers—again, software—with the industry growing to $60 billion from $30 billion five years ago. And the fastest growing major videogame company is Zynga (maker of games including FarmVille), which delivers its games entirely online. Zynga&#8217;s first-quarter revenues grew to $235 million this year, more than double revenues from a year earlier. Rovio, maker of Angry Birds, is expected to clear $100 million in revenue this year (the company was nearly bankrupt when it debuted the popular game on the iPhone in late 2009). Meanwhile, traditional videogame powerhouses like Electronic Arts and Nintendo have seen revenues stagnate and fall.</p>
<p>The best new movie production company in many decades, Pixar, was a software company. Disney—Disney!—had to buy Pixar, a software company, to remain relevant in animated movies.</p>
<p>Photography, of course, was eaten by software long ago. It&#8217;s virtually impossible to buy a mobile phone that doesn&#8217;t include a software-powered camera, and photos are uploaded automatically to the Internet for permanent archiving and global sharing. Companies like Shutterfly, Snapfish and Flickr have stepped into Kodak&#8217;s place.</p>
<p>Today&#8217;s largest direct marketing platform is a software company—Google. Now it&#8217;s been joined by Groupon, Living Social, Foursquare and others, which are using software to eat the retail marketing industry. Groupon generated over $700 million in revenue in 2010, after being in business for only two years.</p>
<p>Today&#8217;s fastest growing telecom company is Skype, a software company that was just bought by Microsoft for $8.5 billion. CenturyLink, the third largest telecom company in the U.S., with a $20 billion market cap, had 15 million access lines at the end of June 30—declining at an annual rate of about 7%. Excluding the revenue from its Qwest acquisition, CenturyLink&#8217;s revenue from these legacy services declined by more than 11%. Meanwhile, the two biggest telecom companies, AT&amp;T and Verizon, have survived by transforming themselves into software companies, partnering with Apple and other smartphone makers.</p>
<p>LinkedIn is today&#8217;s fastest growing recruiting company. For the first time ever, on LinkedIn, employees can maintain their own resumes for recruiters to search in real time—giving LinkedIn the opportunity to eat the lucrative $400 billion recruiting industry.</p>
<p>Software is also eating much of the value chain of industries that are widely viewed as primarily existing in the physical world. In today&#8217;s cars, software runs the engines, controls safety features, entertains passengers, guides drivers to destinations and connects each car to mobile, satellite and GPS networks. The days when a car aficionado could repair his or her own car are long past, due primarily to the high software content. The trend toward hybrid and electric vehicles will only accelerate the software shift—electric cars are completely computer controlled. And the creation of software-powered driverless cars is already under way at Google and the major car companies.</p>
<p>Today&#8217;s leading real-world retailer, Wal-Mart, uses software to power its logistics and distribution capabilities, which it has used to crush its competition. Likewise for FedEx, which is best thought of as a software network that happens to have trucks, planes and distribution hubs attached. And the success or failure of airlines today and in the future hinges on their ability to price tickets and optimize routes and yields correctly—with software.</p>
<p>Oil and gas companies were early innovators in supercomputing and data visualization and analysis, which are crucial to today&#8217;s oil and gas exploration efforts. Agriculture is increasingly powered by software as well, including satellite analysis of soils linked to per-acre seed selection software algorithms.</p>
<p>The financial services industry has been visibly transformed by software over the last 30 years. Practically every financial transaction, from someone buying a cup of coffee to someone trading a trillion dollars of credit default derivatives, is done in software. And many of the leading innovators in financial services are software companies, such as Square, which allows anyone to accept credit card payments with a mobile phone, and PayPal, which generated more than $1 billion in revenue in the second quarter of this year, up 31% over the previous year.</p>
<p>Health care and education, in my view, are next up for fundamental software-based transformation. My venture capital firm is backing aggressive start-ups in both of these gigantic and critical industries. We believe both of these industries, which historically have been highly resistant to entrepreneurial change, are primed for tipping by great new software-centric entrepreneurs.</p>
<p>Even national defense is increasingly software-based. The modern combat soldier is embedded in a web of software that provides intelligence, communications, logistics and weapons guidance. Software-powered drones launch airstrikes without putting human pilots at risk. Intelligence agencies do large-scale data mining with software to uncover and track potential terrorist plots.</p>
<p>Companies in every industry need to assume that a software revolution is coming. This includes even industries that are software-based today. Great incumbent software companies like Oracle and Microsoft are increasingly threatened with irrelevance by new software offerings like Salesforce.com and Android (especially in a world where Google owns a major handset maker).</p>
<p>In some industries, particularly those with a heavy real-world component such as oil and gas, the software revolution is primarily an opportunity for incumbents. But in many industries, new software ideas will result in the rise of new Silicon Valley-style start-ups that invade existing industries with impunity. Over the next 10 years, the battles between incumbents and software-powered insurgents will be epic. Joseph Schumpeter, the economist who coined the term &#8220;creative destruction,&#8221; would be proud.</p>
<p>And while people watching the values of their 401(k)s bounce up and down the last few weeks might doubt it, this is a profoundly positive story for the American economy, in particular. It&#8217;s not an accident that many of the biggest recent technology companies—including Google, Amazon, eBay and more—are American companies. Our combination of great research universities, a pro-risk business culture, deep pools of innovation-seeking equity capital and reliable business and contract law is unprecedented and unparalleled in the world.</p>
<p>Still, we face several challenges.</p>
<p>First of all, every new company today is being built in the face of massive economic headwinds, making the challenge far greater than it was in the relatively benign &#8217;90s. The good news about building a company during times like this is that the companies that do succeed are going to be extremely strong and resilient. And when the economy finally stabilizes, look out—the best of the new companies will grow even faster.</p>
<p>Secondly, many people in the U.S. and around the world lack the education and skills required to participate in the great new companies coming out of the software revolution. This is a tragedy since every company I work with is absolutely starved for talent. Qualified software engineers, managers, marketers and salespeople in Silicon Valley can rack up dozens of high-paying, high-upside job offers any time they want, while national unemployment and underemployment is sky high. This problem is even worse than it looks because many workers in existing industries will be stranded on the wrong side of software-based disruption and may never be able to work in their fields again. There&#8217;s no way through this problem other than education, and we have a long way to go.</p>
<p>Finally, the new companies need to prove their worth. They need to build strong cultures, delight their customers, establish their own competitive advantages and, yes, justify their rising valuations. No one should expect building a new high-growth, software-powered company in an established industry to be easy. It&#8217;s brutally difficult.</p>
<p>I&#8217;m privileged to work with some of the best of the new breed of software companies, and I can tell you they&#8217;re really good at what they do. If they perform to my and others&#8217; expectations, they are going to be highly valuable cornerstone companies in the global economy, eating markets far larger than the technology industry has historically been able to pursue.</p>
<p>Instead of constantly questioning their valuations, let&#8217;s seek to understand how the new generation of technology companies are doing what they do, what the broader consequences are for businesses and the economy and what we can collectively do to expand the number of innovative new software companies created in the U.S. and around the world.</p>
<p>That&#8217;s the big opportunity. I know where I&#8217;m putting my money.</p>
<p><em>—Mr. Andreessen is co-founder and general partner of the venture capital firm Andreessen-Horowitz. He also co-founded Netscape, one of the first browser companies.</em></p>
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